Digital Marketing Manager

We are currently hiring a Digital Marketing Manager, Samuel Adams in Boston, MA.

*A Hybrid position at Boston Beer requires that our coworkers reside within commuting distance to be onsite according to their teams' weekly schedule.

This person will collaborate closely with Sam Adams brand, and alongside the brand storyteller to develop the digital content strategy for our owned channels and execute against our key initiatives. We'll use written, static and video content, and any other wild ideas we come up with, to deploy and amplify our messages across social and digital channels to drive and increase driving brand awareness, organic traffic, and engagement.

What You'll Brew:

• Help develop and execute a cross-platform digital strategy and content strategy against the brand strategy, working closely with the brand storyteller lead, creative team, and any outside agencies to manage our owned digital and social channels, content development, proactive and real-time opportunities, and bring events, partnerships and buzzworthy moments to life online
• Work closely with our creative agencies, as well as internal and external creative teams to lead content development for social and digital channels, using best practices for the channel, while ensuring content is on brand, consistent in look and feel across channels, and develop a tone of voice that embodies our brand and stands out from the competition
• Lead reporting efforts on social digital performance, garner drinker insights and creative insights from social and digital activities, and provide monthly web and social analytics with recommendations for optimization
• Lead efforts across our web team and e-commerce teams to develop and amplify content across channels including web, email marketing, online retail and SEO/SEM, and continually optimize our programs and ensure consistency across our digital footprint
• Partner with the digital and comms lead to support on paid digital media efforts, including digital content development, management and reporting
• Constantly innovate and implement ways to stay ahead of the trends on social and digital (new channels, new platforms, new content formats, etc.) to make Sam Adams a best-in-class consumer brand
• Partner with the brand team and associate digital marketing manager to deliver support local marketing efforts, including social media programming, education, and toolkits for our sales team
• Occasional travel may be required and is at the discretion of your manager based on the needs of your position

What Ingredients You'll Bring:

Minimum Qualifications:

• 4+ years experience with social media management and/or content management for a consumer brand on relevant digital channels
• Successful track record of managing agency partners, creative and production teams for campaigns and content development
• Experience working with content creators, influencers, and brand partners to deliver co-created content and programs
• Experience working with community management, social, and web teams to bring together brand efforts across all social and digital channels
• Experience working with video editing tools for social platforms (CapCut for example)
• Strong understanding of SEO/SEM strategy, Google Analytics and website management

Preferred Qualifications:

• Bachelors Degree
• Experience in the alcohol beverage industry

Level: 6

In accordance with pay transparency lawsthe salary range for this role if hired is $66,300 - $130,000 annually based on location and the experience level of the candidate. In addition to base salary, this position is eligible for an annual discretionary bonus based on individual and company performance.

Some Perks:

Our people are our most important "ingredient." We hire the best talent; and we reward, develop, and retain them too.

In addition to generous healthcare on day one, stock purchase plan, 401k and more, Full Time Boston Beer Coworkers have the following perks available*:

• Tuition reimbursement
• Fertility/adoption support
• Free financial coaching
• Health & wellness program and discounts
• Professional development & training
• Free beer!

*Talk to your recruiter about eligibility

Boston Beer Corporation is an equal opportunity employer and is committed to a diverse workforce. In order to help ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veteran's Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who wish to request accommodation in the job application process can contact jobs@bostonbeer.com for assistance.