Come work at a place where innovation and teamwork come together to support the most exciting missions in the world! The Campaign Manager owns the execution, recognition and delivery of leads and ultimately opportunities for both prospect and customer accounts. This position is both strategic and tactical in scope, requiring the Campaign Manager to independently generate strategic insights for the campaigns in their portfolio. Campaign Managers will be responsible for prospect and customer specific requirements, providing expertise in optimization strategies and guidance on best practices related to overall communication. The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with paid media platforms and active campaign optimization. Campaign Managers must possess a strong inner drive to contribute. Responsibilities:
- Plan, execute, manage, and optimize managed service and self-service campaigns
- Understanding upper funnel [brand messaging, calls to action] and lower funnel [direct response, conversion] campaign tactics
- Defining metrics and measuring success of campaigns using internal analytics
- Demonstrate diligence, attention to detail and adherence to best practices throughout the full digital campaign life-cycle [from pre-sale to post-sale]
- Maintain and organize campaign-specific materials in team's shared document repository
- Lead daily campaign maintenance, including internal questions regarding tracking and status of various campaigns
- Strategic oversight of large accounts and client relationships
- Develop, grow, and maintain relationships with internal teams through exceptional client service
- Oversee the campaign setup and execution process to ensure accurate campaign implementation, pacing and performance
- Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
- Partner with Analytics team on campaign measurement reporting and insights generation
- Provide regular insights detailing performance, campaign optimizations, and new opportunities
- Work with media partners to ensure accurate platform implementation
- Troubleshoot issues on all pre-production and live campaigns
- Provide campaign wrap up reports
- Provide monthly auditing reports to partners and actualize bill/pay systems when applicable
Qualifications:
- Four-year college degree
- Must have 2+ years of experience in paid media management, campaign management/optimization, or digital media operations
- Understanding of traditional and interactive media planning elements
- Proficiency in Microsoft Office solutions
- Strong analytical thinking and mathematical skills
- Excellent communication and writing skills
- Strong project management skills
- Ability to advise stakeholders on best practices and areas of opportunity
- Excited by a fast-paced and rapidly changing environment
- Experience using Salesforce is preferred
#LI-Remote ******************************************* Annual Salary Guidelines: $145,000 - $165,000 Qualys is an Equal Opportunity Employer, please see our EEO policy.
|