Senior Researcher, Public Service Recruitment Research

WHO WE ARE: At Fors Marsh, we take on issues that matter. We are a team of researchers, advisors, and communicators working together to shape the systems that shape our lives. We look at human behavior from all angles to design targeted solutions that influence decision-making and move people to action. We are committed to the problem, not just the project, and we are intentional about taking on work and forming partnerships that balance purpose, people, planet, and profit. We are a certified B Corporation, a Just employer, and a 2019-2024 Top Workplace. We hold ourselves accountable to the values that have always defined us. And those values drive us to be the best possible versions of ourselves-for each other, our communities, our clients, and the world.

WHO WE ARE LOOKING FOR: Fors Marsh is seeking a talented, passionate, self-motivated researcher with a strong mixed method research background to join our Public Service Recruitment Research team, in support of the U.S. Army Marketing and Advertising Program. The ideal candidate will possess a solid understanding of marketing and advertising research, strong data analysis skills, and excellent storytelling, communication, and presentation skills. Selected individuals will work in a senior research role providing research expertise and overseeing multiple research studies using various methodologies (e.g., surveys, focus groups, secondary data review, and analysis) and audiences (e.g., potential Army recruits and their influencers) to inform marketing and communication. Successful individuals in this role will thrive in a fast-paced deadline-driven and highly collaborative environment. Additionally, comfort with ambiguous and evolving nature of projects is a central component of this role.

Responsibilities include:

• Manage all phases of quantitative and qualitative research projects, including study design, questionnaire and/or discussion guide development, data analysis, and storytelling. Projects will span the domains of audience, environmental, brand, and campaign research.
• Analyze quantitative data using a variety of techniques including descriptive and inferential statistics, factor analysis, clustering, regression, etc.
• Synthesize research findings within and across studies to understand the underlying story and ultimately identify emerging trends and actionable insights.
• Create clear, compelling presentations that illustrate research findings, insights, and recommendations for a non-technical audience.
• Partner with internal and external operations teams, as well as advertising agency account teams on a day-to-day basis working under tight deadlines to fulfill requests.
• Maintain study documentation and contribute to continuous process improvement.
• Lead and direct partner engagement, project meetings, and presentations.
• Supervise junior- to mid-level researchers.

Qualifications:

• Bachelor's degree in communication, marketing, social science, or related field.
• 6-8 years conducting applied research end to end (e.g., identifying appropriate research methods, designing, executing, analyzing, and drafting actionable recommendations from primary research), with at least two years of experience in a senior role.
• Experience conducting audience, brand, and/or marketing/advertising research such brand equity tracking, ad effectiveness tracking, concept testing, journey mapping, etc.
• Proficiency with quantitative analysis and at least one statistical analysis software package (e.g., STATA, SAS, R). Experience writing code/syntax in Stata strongly preferred.
• Deep curiosity to dig beneath the data to connect the dots using both quantitative and qualitative findings is a must.
• Comfort with ambiguity and a high degree of team orientation, flexibility, and organization.
• Experience balancing multiple concurrent projects in fast-paced environments working on tight deadlines.
• Ability to work independently under minimal supervision.
• Demonstration of strong verbal and written communications skills.

We Offer:

Our benefits typically meet or exceed our competitors' packages. Ways we are unique?

• Ability to make an impact on people's lives, both internal and external to the organization.
• Top-tier health, dental, vision, and long and short-term disability coverage all covered at 100% for employee coverage.
• Remote work.
• Our company culture, which values balance and allows each employee to take leave as they require it to balance the responsibilities of both their work and home lives without worrying about depleting their available leave hours.
• We provide a floating holiday bank so you can celebrate the days you value.
• Generous matching retirement contributions and no vesting period starting the third month of employment.
• Dedicated training and development budgets to expand your expertise and grow your skillset.
• You can volunteer your way with paid time off.
• You can participate in Fors Marsh staff-led affinity groups.
• Our employees receive product and service discounts through the certified B Corp network.

Salary: $100,000 - $110,000

Location: Remote, United States Residents only

FM Career Map: Senior Researcher II

EOE: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.