Design & Marketing Specialist
 Gregory & Appel Insurance | |
life insurance, parental leave, tuition reimbursement, 401(k)
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 United States, Indiana, Indianapolis | |
| 1402 North Capitol Avenue (Show on map) | |
 April 17, 2024 | |
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Job Description:
The Design & Marketing Specialist will serve as the primary
designer of print and digital collateral to support G&A marketing initiatives and to maintain a consistent brand identity. With a combined mindset of marketing and design, this person will have a natural ability to design content for different target audiences, maintain social media channels, and continually develop digital marketing skills to support a high-performing marketing organization. Primary Duties
* Serve as our graphic designer responsible for creating visually
appealing marketing assets that adhere to brand guidelines in both print and digital formats across multiple mediums such as sales collateral, social, video, website, advertisements, proposals, presentations and more as directed. * Design marketing assets with audience engagement and conversion
metrics in mind. * Collaborate with the Marketing and Sales teams to organize and
maintain a robust library of brand marketing collateral and sales enablement materials. * Maintain a high standard of quality assurance for our brand
assets and campaign content to ensure consistent G&A brand identity. * Collaborate closely with Marketing team members to incorporate
their feedback and input into the creative design process. * Stay current with industry trends, design innovations, and
advancements in design tools and technologies to propose new ideas and concepts that ensure G&A maintains a leading edge in visual communication * Run the day-to-day operations of our social media channels and
related social media tools to support marketing campaign initiatives. * Craft engaging social media copy that accurately represents the
G&A brand voice and resonates with target audiences. * Proactively monitor and analyze social media analytics to
evaluate engagement and conversion rates and provide recommendations for improvement. * Update project tasks in the Marketing team's established
project management platform. * Assist in the maintenance and updating of G&A's website
visuals and content. * Provide support in coordinating, managing logistics and
planning various G&A events to ensure successful execution. * Support the creation and editing of video and digital content
for social channels and platforms like YouTube and Wistia * Utilize marketing AI tools provided to enhance efficiency and
effectiveness in performing job responsibilities. * Sustain your digital marketing learning & development to
expand on your impact on marketing initiatives. * Assist with other duties as needed such as but not limited to
assisting with G&A events, photography, copywriting and more. Experience and Skills:
Years of Experience:
* 2+
Education:
* Bachelor's degree; or combined equivalent years of education and experience
Additional Information:
* Bachelor's Degree in graphic/digital design (or related field)
* Required: Highly skilled in graphic design and digital media
formats (Adobe Creative Suite) * Passion for digital marketing
* Excellent writing skills
* Highly organized, solution-focused, and a self-starter eager to
contribute to a collaborative marketing team * Proficiency in social media platforms and basic knowledge of
marketing software (Meta, LinkedIn, HubSpot) * Strong written and verbal communication skills.
* Detail-oriented with a keen eye for accuracy and ability to work
under pressure to meet deadlines Benefits
Why Work at G&A? Gregory & Appel helps organizations and people grow through
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