Senior Lead Marketing Analyst

GEICO's Marketing Department is seeking a highly motivated and enthusiastic individual to join the Marketing Analytics team. We are looking for an experienced Sr. Lead Marketing Analyst who will play a key role in driving advertising decisions for GEICO's brand.

The Senior Lead Marketing Analyst must be able to transform large datasets from complex systems to produce actionable insights and present the results to stakeholders at all levels within the company. Candidates will need to successfully manage projects and partner with Marketing, Product, Data Science, and other teams within the company.
This role will be involved in several initiatives including marketing customer acquisition cost optimization, business intelligence reporting, and providing visibility into key business performance metrics to marketing leadership and business stakeholders.

Responsibilities:

• Analyzing the performance of marketing efforts across multiple channels, including but not limited to Television, Search, Social, Email, and Display/Video advertising.

• Study user behaviors, and work with other analysts to join different data sources for measurement & attribution.
• Assist with managing and improving processes for identity resolution, tagging, and other tracking parameters.
• A successful candidate should be comfortable working independently and have the drive to clearly communicate their analytical progress and findings. While analytical skills are crucial for the position, it is just as important to have the ability to communicate and summarize complex information into management ready briefs and presentations.

Requirements:

• A 4-year college degree in a quantitative field (Statistics, Mathematics, Data Analytics, Data Science, etc.)
• 3-5 years of experience working with marketing analytics tools and data sources. (Web/App measurement tools, cloud environments, and audience management tools)
• Experience in querying large datasets.
• Strong experience with open source statistical programming tools (R/Python) for analysis and data visualization.
• Experience with applied statistics skills, such as distributions, statistical testing, regression, etc.
  Experience working in cloud environments. (Google Cloud Platform, Amazon Web Services, Microsoft Azure)
• Experience with data visualization tools. (R Shiny & Power BI preferred)
• Familiar with key marketing KPI's and CRM management. Knowledgeable of current measurement landscape and identity resolution techniques.

Preferred:

• BA/BS or MA/MS degree in Mathematics, Statistics, Information Systems, Computer Science,
• Business Analytics, Data Science or related technical field
• Advanced marketing analytics experience working at a brand or agency.
• Strong familiarity with Marketing KPI's to manage optimal marketing investment.
• Experience with the development and usage of learning agendas.
• Experience leveraging in-house attribution and media mix models
• Strong experience with either 3rd party or in-house data pipeline tools to automate pulling marketing data from various platforms and APIs.

Benefits:

The safety of our associates is GEICO's highest priority. If you are required to come into the office for licensing, training, or orientation, please note that we have implemented a variety of safety precautions within our offices. Additional safety precautions include no-contact temperature screening stations, added signage for associates on common-area occupancy limits, socially distanced workstations, and increased cleaning procedures for all areas.

As an Associate, you'll enjoy our* to help secure your financial future and preserve your health and well-being, including:

*Premier Medical, Dental and Vision Insurance with no waiting period**

*Paid Vacation, Sick and Parental Leave

*401(k) Plan

*Tuition Reimbursement

*Paid Training and Licensures

*Benefits may be different by location.Benefit eligibility requirements vary and may include length of service.

**Coverage begins on the date of hire. Must enroll in New Hire Benefits within 30 days of the date of hire for coverage to take effect.

The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law.GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.

GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.

#LI-MA1