Marketing Coordinator

POSITION OVERIVEW:

The Data-Driven Marketing Coordinator position is a two-year rotational within the Marketing Development Program that introduces the individual to various facets of the GEICO Marketing Department, focusing on customer-centric marketing optimization and analytics. The rotation begins within the Business Planning & Strategy group, followed by the Marketing Analytics group, and finally the Growth & Journey Marketing team across both prospecting and customer lifecycle.

The Marketing Coordinator role is responsible for successfully supporting marketing initiatives while ensuring deadlines, brand guidelines and budgets are adhered to. The role works cross functionally with internal teams and external partners to meet key business goals and develop marketing ideas.

Collaboration and confidence will be critical to the success of this role. Our marketing organization is rapidly evolving and integrating new functions - so it is important you are comfortable with a high level of interoperability across various internal and external teams to produce solutions as well as developing new methods.

This position will initially report into the Director, Marketing Business Planning with executive sponsorship from the VP, Analytics and VP, Growth & Journey Marketing.

ESSENTIAL FUNCTIONS

• Collaborate and be comfortable working as part of a team and on individual projects

• Apply critical thinking, strong problem-solving skills and attention to detail

• Possess extreme agility managing multiple stakeholders and multiple priorities, balancing short and long term needs and implications.

• Communicate effectively and leverage verbal and visual communication to drive action.

• Operate with discipline and relentless attention to detail

• Coordinate and develop analytics and marketing programs.

• Work with partners and vendors to ensure timely and accurate implementation of programs.

• Analyze specific programs and provide recommendations to improve results.

• Prepare reports on marketing activities utilizing data provided by marketing specialists and outside vendors.

• Compile and distribute activity reports to marketing associates and management.

• Manage the clearance of invoices

BUSINESS PLANNING & STRATEGY DELIVERABLE EXAMPLES

• Review and synthesize GEICO business and insurance category reports for department distribution

• Identify white space opportunities for GEICO to take share from the competition

• Manage compilation and distribution of the Business Strategy Updates newsletter

• Analyze shifts in business metrics and provide perspective on how to capitalize on or reverse trends

• Coordinate updates for individual business units to highlight how Marketing is supporting their business goals across all verticals

ANALYTICS & INSIGHTS DELIVERABLE EXAMPLES

• Analyze the performance of digital marketing efforts across multiple channels, including but not limited to search, social media, email, and display/video advertising.

• Study user behaviors, and working with other analysts to join different data sources for measurement & attribution.

• Assist with managing and improving processes for tagging and other tracking parameters.

• Assist with marketing and customer analysis, including but not limited to Return on Ad Spend (ROAS), Customer Acquisition Cost (CAC), Customer Lifetime Value (CLV), Retention rate

• Focus on post reporting that uncovers the "why" behind performance in order to garner learnings that are tangible and actionable.

GROWTH MARKETING DELIVERABLE EXAMPLES

• Support the ideation and development of growth marketing programs to identify and capture specific consumer life moments

• Assist with campaign execution across multiple channels ensuring each team has required assets

• Evaluate the marketing user experience on specific journeys

• Analyze customer data, providing recommendations for areas of improvement and business value creation

• Create and track POs/Invoices for partner projects

REQUIREMENTS

• Marketing internships and/or Marketing coursework experience

• Strong operator of Microsoft Office applications (Word, PowerPoint, Excel)

• Strong aptitude for quantitative analysis, statistics and logic

• Major in business, mathematics, or a related marketing field of study is strongly preferred

• Experience in one of the following languages: SAS, SQL, VBA, Python or R

• Experience in working in a professional environment in-person and/or remotely

• Must be able to work both independently and in a team environment.

• Travel 10% of the time, within the US

• Ability to compile and analyze performance data and metrics and make recommendations to internal GEICO teams

• Balance Immediate and Long-Term Priorities: Seek to meet critical objectives while considering the impact of those decisions and activities on the ability to achieve long-term goals

• Navigate changing priorities and ad hoc requests with ease

• Import and Export Good Ideas: Relentlessly seek, share, and adopt ideas and best practices in and outside the Company and embrace change introduced by others

• Self-starter with the confidence and ability to tackle new initiatives with little guidance

• Excellent verbal and written communication, presentation, project, and relationship management skills

• Financial Acumen

Benefits:
The safety of our associates is GEICO's highest priority. If you are required to come into the office for licensing, training, or orientation, please note that we have implemented a variety of safety precautions within our offices. Additional safety precautions include no-contact temperature screening stations, added signage for associates on common-area occupancy limits, socially distanced workstations, and increased cleaning procedures for all areas.
As an Associate, you'll enjoy our Total Rewards Program* to help secure your financial future and preserve your health and well-being, including:
* Premier Medical, Dental and Vision Insurance with no waiting period**
* Paid Vacation, Sick and Parental Leave
* 401(k) Plan
* Tuition Reimbursement
* Paid Training and Licensures
*Benefits may be different by location. Benefit eligibility requirements vary and may include length of service.
**Coverage begins on the date of hire. Must enroll in New Hire Benefits within 30 days of the date of hire for coverage to take effect.
The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.
GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.