North America Client Marketing Director, Super Regional Issuers

Visa is a world leader in digital payments, facilitating more than 215 billion payments transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive.

When you join Visa, you join a culture of purpose and belonging - where your growth is priority, your identity is embraced, and the work you do matters. We believe that economies that include everyone everywhere, uplift everyone everywhere. Your work will have a direct impact on billions of people around the world - helping unlock financial access to enable the future of money movement.

Join Visa: A Network Working for Everyone.

This is an exciting time to join Visa's U.S. Client Marketing team,as we strengthen our focus on deepening relationships with established Clients and launch Visa products with partners in Fintech.

As part of the U.S. Client Marketing team, the Director is responsible for the development and implementation of holistic marketing plans to support client, product and payments marketing campaigns in the U.S. with the goal of demonstrating the value Visa brings to clients and cardholders.

The Director will lead data-driven marketing initiatives for Visa's U.S. Super Regional Issuing clients, including credit, debit, Small Business and Commercial. The strategies will drive Visa purchase volume, Value Added Services revenue and overall client engagement.The ideal candidate deeply understands the changing payments marketing environment, has payment marketing consulting experience, and is driven to create breakthrough work across all channels. A successful candidate will demonstrate astrong strategic mindset, amazing communication skills, and client service mentality. We seek experienced, proactive, high-achieving professionals to build marketing solutions with and for our clients.

Essential Functions

* You will spend up to 25% of your time developing a plan to advance the Marketing Services Advisory Practice

* You will spend 75% of your time leading Marketing Services for issuers focusing on 10 Super Regional issuers in addition to flexing into other client segments as the broader CM Team business needs demand

* You will leverage industry and Visa data, market research, best practices, etc. to gather and synthesize deep audience insights and deliver relevant recommendations to clients/stakeholders

* You will develop strategic pitches and proposals to engage clients in Visa Marketing Services

* You will work cross- functionally across Marketing, Visa Consulting and Analytics (VCA), Sales, Product and Innovation teams to deliver as One Visa

* You will design and oversee the successful execution of integrated B2C and B2B campaign activations, across multiple channels, including digital, social, OOH, experiential/event and point-of-sale

* You will coordinate communication with sales, legal, product, creative, experiential & media agencies and implement high-impact programs on-time and on-budget.

* You will optimize Visa Consumer and Commercial Marketing platforms/initiatives for Clients

* You will leverage Visa's iconic sponsorship platforms (NFL, Olympics, FIFA World Cup), as appropriate, to achieve client and Visa's objectives

* You will lead the measurement, analysis, and reporting of marketing program performance and its impact on business results

* You will support new business development, RFPs and renewals as the business demands

* You will develop and manage marketing contracts

* You will develop and manage Value Added Services Revenue forecast for key clients

* You will oversee budget management and financial discipline for all campaigns

* You will lead a team of one Manager

This position is open to the following locations: Foster City and Ashburn, VA

This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office two days a week, Tuesdays and Wednesdays with a general guidepost of being in the office 50% of the time based on business needs.

Work Hours: Varies upon the needs of the department.

Travel Requirements: This position requires travel5-10% of the time.

Mental/Physical Requirements: This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.