Marketing Manager

Responsibilities:

The primary responsibilities of an Integrated Marketing Manager:

* Conceptualize and execute multi-channel campaigns, ensuring alignment with overall strategic plans to support specific marketing and business objectives.

* Consult with clients, learning their needs, audiences, and overall business objectives to grow their businesses via measurable recommendations and results.

* Measure the effectiveness and impact of client marketing initiatives through tracking and analysis, providing timely insights recommendations.

* Work closely with the Account and Project Manager to foster collaboration between all account team members.

* Help your team provide the highest level of service and advanced problem solving to our clients on a day-to-day basis.

* Oversee day-to-day marketing strategy, management, analyses, and client recommendations, including supporting research, copy creation, digital and print recommendations.

* Prepare and lead presentations for our clients that demonstrate your commitment to being a true business partner by positioning yourself as an extension of their team and treating their wins/losses as your own, thereby demonstrating Grafik's impact and value to their bottom line.

Attributes:

* A strategic thinker with the ability to build and execute a full marketing plan.

* Strong problem-solving ability, including metrics-driven thinking.

* A sense of aesthetics and a love for great copy and communication, with a knack for communicating complex information in a manner that people can digest easily.

* Ability to thrive on a challenge-willing to roll up your sleeves to take risks with innovation and testing; hands-on experience running campaigns that makes you the subject matter expert.

* Strong project management, multitasking, and decision-making skills.

Skills & Talents:

* Bachelor's degree in marketing, business, or related field.

* At least 5 years of experience in identifying target audiences and in creatively devising and leading integrated marketing campaigns that engage, build awareness and motivate buying activities.

* Experience with marketing automation and CRM tools.

* Experience building complex marketing programs and reporting on the results.

* Solid knowledge of website analytics tools (e.g., Google Analytics, etc.)

* Numerically literate, comfortable working with numbers, making sense of metrics, and processing figures with spreadsheets.

* Up-to-date with the latest trends and best practices in direct and online marketing and measurement.

* Agency experience preferred.

* IAB, HubSpot and Google certification a plus.

This position is ideally located on the East Coast, preferably greater Washington D.C. or Philadelphia markets with the ability to work remotely.

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