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Growth Marketing Strategist, Apple Payments

Apple, Inc.
United States, New York, New York
375 Hudson Street (Show on map)
July 05, 2022
Summary Posted: May 10, 2022 Role Number: 200376264 The people here at Apple don't just create products - they create the kind of wonder that's revolutionized entire industries. It's the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Apple, and help us leave the world better than we found it! Apple is seeking an experienced, entrepreneurial leader with a passion for payments and financial services. As the Growth Marketing Strategist, you will help drive innovation and creative ways to engage consumers by working collaboratively with cross-functional counterparts within business, product, engineering, data analytics, design, business development. If you have passion for customer lifecycle communication within the payments or financial services, we encourage you to apply! We're looking for someone who thrives in a quick moving environment and can work independently. We believe the role would place you in a highly-energized environment with some of the most creative minds in the industry where you would be inspired to share your experience Key Qualifications Strategic approach and demonstrated ability to build and evolve direct marketing programs (email, in-app marketing, etc.) based on brand objectives A track record of developing, implementing and optimizing direct marketing for leading consumer brands Authoritative knowledge of digital marketing analytics and an innate curiosity and real passion for data An excellent understanding of creative standard methodologies for email, push notification, and in-app messaging Experience partnering with creative teams to build and optimize compelling, multi- channel consumer marketing Proven ability to collaborate with worldwide marketing teams on the creation and roll out of direct marketing programs that reflect regional market opportunities and consumer differences Validate experience with current and emerging direct marketing and engagement tools Lead customer engagement strategy, collaborate with internal partners to define segmentation strategies, user journeys, lifecycle marketing, and cross-category discovery strategies At least 8 years of experience in Business to Consumer (B2C) direct or digital marketing Passion for mobile commerce and/or financial tech products is preferred. Description In this role, you will lead development of business requirements documents and creative briefs. Working closely with data to identify concrete insights to continually improve Growth Marketing strategies across Apple's payment and Wallets products. This will require a results-focused team-player with a strong desire to learn and succeed. Excellent cross-functional collaboration and communication skills including executive/ partner presentations is key to success in this exciting role. You should also have a passion and in-depth understanding of the value of our services and Apps on iOS, MacOS, TVOS, and WatchOS and a deep desire to understand and communicate to our customers. Education & Experience Additional Requirements