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Content Marketing Manager

Gartner
United States, Texas, Irving
July 06, 2022

Gartner Digital Markets is a business unit within Gartner. Our mission is to help small businesses make the right technology decisions and find the tools they need to grow, optimize, and become more effective at what they do. The business comprises three leading marketplace brands-Capterra, Software Advice, and GetApp. For candidates interested in taking their next career step in the technology space, Gartner Digital Markets offers the fast pace and excitement of working for a startup, the stability and resources of a large, established organization, and the opportunity to be on the front lines of innovation in an industry that is always growing and transforming.

We are looking for an experienced Content Marketing Manager to join our Vendor Marketing team and manage a team of content writers and producers.

This role will be responsible for architecting and evolving a comprehensive content strategy for Gartner Digital Markets, including the development of thought leadership pieces from market research in ways that reveal relevant and actionable buyer insights to Sales and Marketing professionals working for software vendors.

Key responsibilities will include: editorial calendar development and management, creative project management, SEO keyword research, ensuring editorial integrity/quality, and frequent communications with the sales and marketing leadership team.

What You Will Do:

  • Lead the Vendor Marketing content strategy and marketing team, with responsibility for architecting a global strategy, delivering on KPIs and sharing results with leadership

  • Drive content creation aligned to audience-centric demand generation, pipeline maturation, and customer adoption strategies

  • Maintain content editorial calendar and reporting, ensuring promotion of content is timely, including global content translations across 25+ regions and priority languages

  • Manage and develop the team that produces educational, promotional, and sales enablement content including ebooks, webinars, videos, case studies, blog posts, web guides, email copy, organic social posts, display ads, sales collateral, and more

  • Liaison with market research and brand team experts for insights and creative assets

  • Develop priority topics for keyword research, SEO optimization, content calendaring for blog and related resources

  • Stay on top of trends within multiple industries

What You Will Need:

  • 5 - 8 years of B2B marketing, agency, or media experience

  • BA/BS degree in English, Journalism, Marketing, or related field

  • Demonstrated experience and understanding of digital marketing channels and strategies (Blog, Search, Social, Video, Email, etc) and written communication designed to drive action

  • Excellentcommunication and collaborationskills across multiple stakeholders, seniority levels, and teams, including ability to tell a cohesive story through Powerpoint

  • Strong analytical abilities in researching topics and distilling out the critical issues

  • Proactive attitude and team player with prioritization superskills

  • Understanding and commitment to upholding high editorial standards and integrity of practice

  • Prior experience working with business software, including Google Docs, Google Analytics, and Content Management Systems (CMS)

  • This is a wishlist of traits. We are looking for smart and engaged teammates with a good attitude. If you don't meet all the criteria but are passionate about working with us, please apply anyway.

Who We Are:

  • Action Oriented - Deliver fast, get great results. We embrace the vision, roadmap to success and the action it takes to make it happen.

  • Intellectually Curious - Seek to learn, love to teach. We're humble and embrace respectful, radical candor with a mindset of ongoing professional and personal development.

  • Collaborative - One team, shared mission. We welcome feedback and understand the value of working together to accomplish more than what is possible individually.

What We Offer:

  • Limitless career development and learning opportunities.

  • A collaborative and positive culture - Your team will be as smart and driven as you.

  • Outstanding compensation - Plus competitive benefits and generous time off.

  • A chance to make an impact - Your work will contribute directly to our strategy.

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Who are we?

Gartner delivers actionable, objective insight to executives and their teams. Our expert guidance and tools enable faster, smarter decisions and stronger performance on an organization's most critical priorities. We've grown exponentially since our founding in 1979 and we're proud to have nearly 16,000 associates globally that support our 14,000+ clients in more than 100 countries.

What makes Gartner a great place to work?

Our teams are composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations. We believe that a variety of experiences makes us stronger-as individuals, as communities and as an organization. That's why we're recognized worldwide as a great place to work year after year. We've been recognized by Fortune as one of the World's Most Admired Companies, named a Best Place to Work for LGBTQ Equality by the Human Rights Campaign Corporate Equality Index and a Best Place to Work for Disability Inclusion by the Disability Equality Index.Looking for a place to turn your big ideas into reality? Join #LifeAtGartner

What we offer:

Our people are our most valuable asset, so we invest in them from Day 1. When you join our team, you'll have access to a vast array of benefits to help you live your life well. These resources are designed to support your physical, financial and emotional well-being. We encourage continued personal and professional growth through ongoing learning and development opportunities. Our employee resource groups, charity match and volunteer programs keep you connected to your internal Gartner community and causes that matter to you.

The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.

Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company's career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at +1 (203) 964-0096 or by sending an email to.

Job Requisition ID:68321

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