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Brand Strategy Manager

United States, Texas
July 06, 2022
Are you a marketing expert who enjoys partnering with business leaders and senior leadership teams? Interested in an opportunity that offers global exposure as well? If so, our Brand Strategy Manager opportunity may be tailor-made for you! Aon is in the business of better decisions At Aon, we shape decisions for the better to protect and enrich the lives of people around the world. As an organization, we are united through trust as one inclusive, diverse team, and we are passionate about helping our colleagues and clients succeed. How this opportunity is different As part of our global Brand and Reputation COE within Marketing & Communications, you will help manage the Aon brand and its strategic activation and implementation around the world, with a particular emphasis on North America. What the day will look like General Responsibilities: These fall into two main areas: Helping to drive activation of the brand at the global and North America level through key workstreams, such as internal alignment, governance, brand architecture, brand touchpoints, communications, campaigns, and events Driving implementation of the brand across the firm as part of a multi-year program to ensure the continuous and consistent application across all assets, for example, marketing collateral, recruiting efforts, office environments and sales materials Specific Responsibilities: Provide advice and guidance to colleagues as needed on brand activation-related issues Work collaboratively with teams and partners to drive brand implementation, ensuring the continuous and consistent application of our tone of voice and visual identity across all assets Work with Marketing Operations to manage the Brand and Reputation COE budget, including managing Hive9, contracts, and Coupa purchases and invoicing Contribute to the content, communications and site improvements for Brand Hub, the central location of all brand resources and assets for the firm Assist in the development of strategies for incorporating new brands/sub-brands into the Aon fold (general brand architecture issues) and support field marketers in the execution of the brand architecture and M&A playbooks Provide project management support across the Brand and Reputation COE, as directed Help drive alignment across the company around the brand's direction and tactics Key Background 5+ years of professional marketing or communications experience, with a proven track record of results Proven experience with managing projects and budgets in complex environments and the confidence to engage with key partners at various levels Ability to understand and articulate the Aon brand both internally and externally and provide guidance to colleagues across the firm as needed Ability and willingness to perform both tactical and strategic elements of the role A teammate with the ability to work independently and within and across teams Strong writing and verbal communication skills Organized with strong attention to detail We offer you A competitive total rewards package, continuing education & training, and tremendous potential with a growing worldwide organization. Our Colleague Experience: From helping clients gain access to capital after natural disasters, to creating access to health care and retirement for millions, Aon colleagues empower results for our clients, communities, and each other every day. They make a difference, work with the best, own their potential, and value one another. This is the Aon Colleague Experience, defining what it means to work at Aon and realizing our vision of empowering human and economic possibility. To learn more visit Aon Colleague Experience. About Aon: Aon plc (NYSE: AON) exists to shape decisions for the better - to protect and enrich the lives of people around the world. Our colleagues provide our clients in over 120 countries with advice and solutions that give them the clarity and confidence to make better decisions to protect and grow their business. Aon provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, veteran, marital, or domestic partner status. Aon is committed to a diverse workforce and is an affirmative action employer. DISCLAIMER: Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time. #LI-CK1 2504168